(Foodreview Indonesia/Vol VI/No. 5/Mei 2011)

Pengembangan flavor masih mewarnai tantangan pengembangan produk pangan dewasa ini. Keinginan konsumen yang masih mengedepankan kenyamanan cita-rasa di antara atribut pangan yang lain menuntut produsen pangan terus berkreasi memperoleh cita rasa yang unggul.

Tidak mengherankan bila flavor masih menjadi primadona perdagangan ingridien pangan dewasa ini. Pengamatan secara awam menunjukkan bahwa selain flavor house multinasional yang sudah dikenal mapan selama ini, nampak pula kemunculan “pemain-pemain baru” terutama dari China walau baru sebatas sebagai agensi.

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