PEMILIHAN FLAVOR UNTUK PRODUK MINUMAN

(Foodreview Indonesia/Vol VI/No 5/Mei 2011)

 

Tak berlebihan bila dikatakan bahwa atribut flavor adalah “roh” dari suatu minuman. Oleh karenanya, tak mengherankan bila penerimaan suatu produk minuman sangat ditentukan oleh penerimaan flavornya. Inovasi dan kreasi flavor yang semakin beragam dapat menjadi penghela pengembangan produk. Tidak bisa dipungkiri bahwa perkembangan produk minuman di pasaran dewasa ini banyak diperoleh dari upaya diversifikasi aksen flavor dengan mengacu pada tren flavor yang diminati komunitas konsumen tentunya.

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